Weight Watchers

Weight Watchers Market is part of the licensed and endorsed division of Weight Watchers’ main brand. This section of the business relies on partnerships with other companies to sell WW branded or endorsed products.

I was tasked with pulling recipes, images, and articles, as well as creating original content for licensed products that would breathe life and fresh air to the brand. 

What I did: 

  • Created shot lists for photographers
  • Styled products for shoots
  • Pulled images for designers
  • Wrote post copy
  • Planned and executed calendar strategy
"Hey #WWFam, share the love on Valentine's Day with Jolly Time Pop Corn Healthy Pop. Only 3 #SPV per serving. 💕"

"Hey #WWFam, share the love on Valentine's Day with Jolly Time Pop Corn Healthy Pop. Only 3 #SPV per serving. 💕"

"Answer this age-old question: Salted caramel or cookies & cream?! Whichever you prefer, Weight Watchers snack size ice cream bars are delicious, smart-sized dessert options. Oh, and they’re only 4 SmartPoints value per bar! 🙌 🙌  "

"Answer this age-old question: Salted caramel or cookies & cream?! Whichever you prefer, Weight Watchers snack size ice cream bars are delicious, smart-sized dessert options. Oh, and they’re only 4 SmartPoints value per bar! 🙌 🙌  "

"Hey  #WWFam , it’s battle time! We're not talking about basketball but your favorite watch-party dips. Try each and comment below with a dip selfie to cast your vote. See which dip will come out on top!"

"Hey #WWFam, it’s battle time! We're not talking about basketball but your favorite watch-party dips. Try each and comment below with a dip selfie to cast your vote. See which dip will come out on top!"

"Do you like to pile on the toppings or are you a sandwich purist? No matter your style, Arnold/Oroweat Sandwich Thins® Whole Wheat rolls make a great foundation for a filling lunch."

"Do you like to pile on the toppings or are you a sandwich purist? No matter your style, Arnold/Oroweat Sandwich Thins® Whole Wheat rolls make a great foundation for a filling lunch."

"These fun, yummy treats might remind you of sunny childhood days. (4 SPV per cone) 🍦"

"These fun, yummy treats might remind you of sunny childhood days. (4 SPV per cone) 🍦"

"Tangy apples and sweet apricot preserves add a whole new dimension of delicious to these Turkey, Cheddar and Apple Quesadillas. Make them for yourself or sneak them into your kid's lunchbox! (9 SPV per serving)."

"Tangy apples and sweet apricot preserves add a whole new dimension of delicious to these Turkey, Cheddar and Apple Quesadillas. Make them for yourself or sneak them into your kid's lunchbox! (9 SPV per serving)."

"Whether it's  #TacoTuesday  or you're throwing a fiesta, these Chipotle-Pulled Chicken Nachos featuring  #WW  reduced fat Mexican blend shredded cheese are crowd pleasers! (5 SPV per serving)."  

"Whether it's #TacoTuesday or you're throwing a fiesta, these Chipotle-Pulled Chicken Nachos featuring #WW reduced fat Mexican blend shredded cheese are crowd pleasers! (5 SPV per serving)."
 

"Dazzle the crowd at your next weekend brunch with these tasty springtime recipes! What's your favorite brunch recipe? Share below and tag a friend. 😊  "

"Dazzle the crowd at your next weekend brunch with these tasty springtime recipes! What's your favorite brunch recipe? Share below and tag a friend. 😊  "

"We're nuts about Weight Watchers pecan crowns. At 2 SPV, what's not to  #love !"  

"We're nuts about Weight Watchers pecan crowns. At 2 SPV, what's not to #love!"
 

"If your New Year’s resolution to move more and get fit is losing steam, here’s a convenient way to kick things into high gear. 🏃

"If your New Year’s resolution to move more and get fit is losing steam, here’s a convenient way to kick things into high gear. 🏃